It was not the type of marketing that gets someone to take immediate action nike dunk mid . So if she needed new clients now, the bench was probably not going to do the trick.
As for the free column and $50 ad, wellShe wasnt a writer foamposites for sale. So she paid a couple hundred dollars a month to have the column ghostwritten.
Plus she paid for copywriting and graphic design for the ad air jordan 11 retro .Not a bad idea, if you are looking for a way to gain visibility and build a reputation as an expert over time.
Unfortunately, she did not check the papers circulation, where it was distributed or who the target audience was. So she ended up promoting her business to people who would never buy what she was selling. The packet had the best chance of getting new clients in the door because it included a special, limited time offer. But it was far from free. She still had to pay for copywriting, graphic design, printing and materials costs. Plus spend time folding and putting the packet together (it was pretty fancy).In the end she was easily spending over $1000 a month on free or cheap marketing and advertising.And you know what the saddest part was None of it was working.Because she was choosing her tactics based solely on the up-front cost. Not on whether they were actually the right fit for her and her business, or would reach her target market. Or whether she really had the time to execute them well. And certainly not on whether they would help her achieve her number one goalget new clients now.The moral of this story There is no such thing as free advertising, and even cheap advertising usually isnt. So dont base your marketing and advertising decisions solely on initial cost.To create a good marketing strategy, you have to consider your goals, the true costs and the potential gains or ROI of every tactic. Not sure how Try using the quick list of questions below to help you make your decisions. 1) Will this get me in front of my ideal client or target market2) Will this help me achieve my end goal or desired resultIf you answer no to either of these, stop right there and pass on the opportunity. If you answered yes to both, then it is time to calculate true cost.3) What is the initial, up front cost4) How much time will it take to put everything together Now add on 1/3 more time than you think you will need, then multiply the number of hours by your hourly rate to calculate your time cost.5) Will I need any professional services like printing, graphic design or copywriting to complete the project 6) If so, how much will it cost to get my project done by the due date Not sure Call around and get estimates.
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